300! (intranet promotion videos)

300-videosAfter some additions and, sadly, some weeding of videos that were deleted or put behind a password, I have finally crossed the 300-line!!!

Some things that have happened since my last video update:

  • You can now easily reach my video collection via http://ellenvanaken.video
  • The Scoop.It app for iOS shows all videos that do not like to be embedded, so if you hate that mention, use the app. (It is where my collection lives)
  • Some time ago I created a selection of videos for a company, as inspiration for their own video.
    If I can help you with something similar, please get in touch!
  • Martin White (@intranetfocus) has just mentioned me & my collection in his post about “some of the people who in various ways and for many years have transformed our understanding of intranets, team working and digital workplaces through publishing reports and promulgating good practice and who have to make a living whilst doing so.” I’m ever so chuffed!
  • Singapore’s public sector will start using Workplace by Facebook as their digital workplace. This will replace The Cube, which sported two promotion videos that I rather liked. So, before these are withdrawn, please have a look:

 

 

And remember, if you know a nice intranet or Yammer promotion video, or if you notice that one of my collected items is no longer publicly available, please let me know!

Image created by myself, typeface Snap ITC.

Yammer Groups videos

YammerVideoI wish that Microsoft would create a Yammer training video whenever the interface changed. Yammer works exactly the same for all of us, so it would be nice if we all did not have to reinvent that wheel.

What differs between customers, apart from the masthead they use, is their reasons for using Yammer. This results in very interesting case-studies of the benefits Yammer can bring in that organization. I have already highlighted a few in my earlier post, and I will continue to add those to my collection.

But there are different themes for Yammer videos than demo’s or teasers.

This hilarious video from Virgin Trains tries to stimulate the use of Yammer Groups as opposed to the All Company Network.

By the way, their Yammer launch video (and the case study: getting an alpaca out of the train) is also worth watching!

And this set of 3 videos are about Community Management. They compare a Yammer Group to a party, with guidelines to match. I love the analogy, I love the characters, I love the warning at the beginning, and I want that Bat-device! 🙂

Part 1: Starting Out

 

Part 2: Managing and Maintaining

 

Part 3: Promoting and Expanding

Although the look-and-feel may not be suitable for use in every organization, the recommendations at the end of every video are solid and helpful for all of us who have a role in managing communities on Yammer (or other enterprise social networks, of course).

It’s discovering videos like these that make collecting intranet videos so much fun!

By the way, you can filter on “Yammer”  in my collection to see all Yammer-related videos. And as always, please let me know if you know any good additions!

Celebrating more than 200 intranet promotion videos!

FireworksUsually my intranet videos deal with a new or revamped intranet. This time I am getting a little meta by sharing some videos about celebrating the launch of the intranet itself.
I think having more than 200 videos in my collection is cause for a celebration. When I started my first investigation I was surprised to find more than 30 of the kind. But new ones are being uploaded every week and I have a backlog, so I think we will reach 300 soon! That is, if they are not withdrawn faster than I can upload 🙂

Not every organization can do this, of course. If you are a dispersed company it will be impossible to get everyone in one place to serve pastries with the intranet’s name on it. (Yes, this appears to be a theme). Perhaps you can have a webcast and have some non-perishable goodies distributed in time.

This one is from Skanska, a building and construction company from Sweden. Watch the cupcakes!

A similar one from KEARN, a Dutch health and social services organization. It is in Dutch but you will get the idea. There are special “intranet-ladies” that help you walk through the intranet, and there are pastries with the logo.

This intranet is celebrating its first anniversary! It is more a case study than a launch party, but I wanted to include it because celebrating and evaluating are a sign that the intranet is important. Especially after the first year you will be able to extract many lessons!
This intranet has won awards, an extra reason to celebrate.
EDP is an energy company.

I hope these examples will inspire you to make (and share!) a video of your intranet launch party as well!
See my complete collection here.

Image courtesy of satit_srihin at FreeDigitalPhotos.net

Yammer promotion videos

YammerVideoMy latest post triggered the question:
“Do organizations create separate promotion or instruction videos for their Yammer rollout?”

Yes, they do.

So…they are now in my collection, tagged with Yammer.

I have found many that just demonstrate the standard functionalities. I think that is a waste of effort, since there are plenty of tutorial materials around.
Therefore I have focused on videos that are specific to an organization, that  demonstrate how you can use Yammer within your team, with your specific issues. Those add real value, because demonstrating a case that people can relate to, is a good way to make people understand the benefits of Yammer.

These are my favourites:

Qantas

This is more like a teaser, informing catering employees how to use a specific Yammer group to collaborate with internal and external partners.

Friesland Campina

This one has some very company-specific “dairy ingredients”, but is suitable as a starting point for  many large multinational organizations.

VerizonWireless

Tongue-in-cheek animation about project management in Yammer and the power of Yammer topics. I must admit that I was not aware of all functionalities of Yammer topics so I learned something new!

I am sure I will be adding to my collection over time. And as always, if you know another promotion video for my collection, please share the link!

7 trends in intranet promotion videos – and their intranets

VideoTrends-CamThis is the written version of part of my talk at Intra Team Event 2015 in Copenhagen.

I have been collecting intranet promotion videos for about 3 years now, and over time I have seen changes in the videos and in the intranets they feature. So it is about time for a trends post!
Remember that I am not a communications or video expert; I am rather an experienced user who has watched several hundreds of these videos in the past few years.

So here’s my take on things:

1. From “space” to “connect”.
Intranet promotion videos appear to have grown up. The earliest examples often featured a space theme: the Galaxy, Thunderbirds,StarWars. At that time, an intranet may have looked very advanced and out of this world. Today, we see professional companies making these movies, and the theme is more towards “connecting” employees with each other and the company.

This is an example from 2012, for Thunderbirds fans!


2. From static newsletter to interactive multi-purpose platform.
We all know this, of course, but it reflects in the videos. Most intranets these days are a place to do your work and keep connected to your colleagues. The static corporate news finally gets a less prominent space on the homepage.

3. Some topics are evergreen.
Several concepts keep coming back, such as:

  • 24/7 availability, working across time zones, access on multiple devices, any place any time
  • One version of the truth, centralized source of information, real-time (document) collaboration
  • Finding and connecting with colleagues and their expertise
  • Avoiding redundancy/working in silos, stimulating “working out loud”, sharing knowledge

There are also some minor recurring topics, such as company reorganizations or mergers, that warrant a new intranet, but these are of course very company-specific.
If you are creating your own video and looking to visualize those concepts, please take a look at my collection, especially the Animations. Many of those concepts have been done very nicely already.

This one below, for instance, shows “24/7 availability” and “working across time zones”:

While this one below nicely shows “real-time collaboration”

CoSMos from Skrudge on Vimeo.

4. Multi-device, not specific for smartphone.
Many intranets claim that they are accessible from any device, and show images of desktop, laptop, tablet and smartphone. However, I have not found any videos showing or mentioning specific functionalities or apps to be used on smartphone when “on the go”, or for colleagues who do not normally work in an office with a PC. Perhaps a responsive design is considered to be sufficient?

5. Intranet, not digital workplace.
Searching for new videos with keyword  “digital workplace” rarely leads to the desired result. The videos that I am looking for are still tagged “intranet” and deal with the ‘branded internal website”, not with the complete aggregation of branded and native tools and platforms. (for instance chat and teleconferencing tools, email, special applications)

This one is an exception, and although I love it, it is very much IT-focused and not very tailored to the end-user.

Digital Workplace from Home Retail Group on Vimeo.

6. Log-in still needed.
I would have expected single-sign-on everywhere by now, but I still see many log-ons. There are some cases where I can explain this:

  • Several videos have been uploaded by external agencies, and they may need a log-in because they are not employees.
  • I also have several videos for franchise organizations (real-estate, fast food chains) or universities or high schools where partners and students have not been given company email accounts. So perhaps my videos are a little biased towards “non-employees”.
  • I have also seen some log-ins to Office365 intranets. I can only hope that they are working on SSO and that it is only a matter of time :-).

7. Relaunch often means: simplification
In 2014 I suddenly noticed several videos for a relaunched intranet, with the explicit message that the intranet had been simplified, decluttered, easier to use. Also at other events I have often heard about “removing thousands of outdated webpages”, “simplifying navigation”, etc.
I think this is the result of a learning curve: in the early days we thought we needed to move all information to the intranet, while we now know that only a small amount of information is really useful for employees, and some things are done better via the enterprise social network, a 1-on-1 chat, dedicated applications or email.
I am afraid it will be some time before intranets and all employee tools will be as simple, well-designed and easy-to-use as e-commerce sites, but I hope intranets are on their way.

Please use the filter Simplification on my collection. I am currently retagging all videos. .

What is your opinion?
Can you spot these trends and have you noticed any others? Or even better, do you have any videos to add to my collection?

Image courtesy of Idea go at FreeDigitalPhotos.net

Create your own intranet promotion video

Making movieSo, you want to celebrate your new  or revamped intranet with a video?  Great idea! But what do you do and how do you go about it?

I am not an expert in video or in communication. I also do not know the purpose and effect any of the videos in my collection have had in its organization. Have they been broadcasted widely? Were there targets for intranet adoption, and if yes, what were they? Have targets been met and if yes, was that solely the video’s doing? I do not know.
Still, after seeing so many assorted videos, I think I can give you some tips:

  • If you have the budget, hire a professional. They have better equipment, more creative ideas and they will spend less time than yourself.
  • If you do not have money, prepare to spend time. You will have more to learn and more to practice, and most likely more to re-do as well.
  • Have you thought about making this an internal competition? You may have some talent in your organization that loves the opportunity to shine.

No budget? No competition? Time enough? OK, let’s go!

1. What is the story?
What do you want to say and what do you want to achieve?

2. What message type do you want to create?
A demo? A teaser? Something with a person? Do you want to amuse people or do you also want to teach them something?

3. What can you learn from others?
Global collaboration, 24/7 availability of content, access from anywhere, better document version control, one-stop-shop are frequently occurring themes in my video collection, so just borrow ideas from them. (especially the Animations have some nice visualizations of these topics)

4. Write a script and rehearse it.
Do not think you can improvise. You will need to write out the complete text, check it with others and rehearse it a few times. It will help you fine-tune the message and keep time.

5. Always review the end result critically and redo if it is not up to standard.
Remember this is an important message for a large audience! And if you publish it on the intranet, you do not want to be included in my collection with some critical remarks. 🙂

6. Select the video type.
I would suggest one of the following options if you go for DIY.

  • Demo of the functionalities.
    This can be done on your PC with Webex, Camtasia, Screenpresso, Lync or another screen recording tool.
    Before you start, close down all other programmes, remove distracting popups like email or chat notifications, and turn off your phone.
    Use a demo account so you do not have to reveal personal information on the internet.
    Check with IT that they are not going to do software updates and mandatory reboots during your recording. (I have experienced that while giving a training for a worldwide audience…most annoying!)
    Examples (mostly professional from the look of it) can be found in the videos tagged with “Demo”.
  • Talking head(s) video or interview.
    This can be done with any good video camera.
    Select someone who feels comfortable in front of a camera. Better have a manager who feels at ease in front of recording gear than the CEO if he or she does not feel comfortable – it shows!
    Remove all clutter from the environment. Lots of personal belongings in the office, unpacked boxes in the background or a cluttered desk all distract from your message.
    Rehearse the texts and project the words on a computer screen during recording, if possible.
    Ask your actors to switch off their telephone or any other potential disturbance during the recording.
    You may want to add in some screenshots or text slides for variety afterwards – just a talking head can be a little boring, especially if the video is more than 2 minutes.
    Please check the videos tagged with “People” for inspiration. These are not all DIY-efforts, though.
  • Animation.
    There are various tools for that, such as Powtoon, Videoscribe, Explee, a recorded Prezi, a document camera, Moovly or PowerPoint-saved-as-movie.  For iPads, there are YouTube Capture and Adobe Voice  apps.
    Now these tools all look very simple, and promise you that you will be able to create animations in an instant, even without any training, but please take that with a grain of salt. You will still need a concept, a message and a script, drawing or other visual talent, patience and a lot of time in making mistakes and doing iterations to get it right.
    Check my Animations videos for ideas about common concepts such as 24/7, one version of the truth etc. You will also see a few Powtoon videos there, as well as very professional animations.

You may want to read StepTwo Designs’ article with more helpful tips for creating intranet videos as well.

And this list of Video Creation tools may be useful as well, or this list of all kinds of Video tools.

Good luck! And remember to share your results with the world.

Have you created an DIY intranet launch video of your own and if yes, did you use any of these tools or do you have other suggestions?

Image courtesy of digitalart / FreeDigitalPhotos.net

 

More than 80 Intranet Launch Videos!

75videosI thought I’d update you on my collection of Intranet Launch and Promotion Videos.

What have I done since my last post on this topic?

1. Removed videos.
I have been really sorry to see that some great entries have been put behind a password on Vimeo so they are no longer publicly accessible.

2. Added new entries.
We are now at 86 items and I have more in the pipeline. I am adding them a few at a time for easy digestion. Follow me on Twitter or follow my collection if you would like to know when I have added new videos.

3. Tagged them.
All videos now have one or more of the following tags:

– Country (if relevant)

– Language

– Purpose (Demo, Teaser)

– Video type (Animation, Demo, People, Movie (= something obviously scripted and composed))

– Organization type. (E.g. Government, Education, Technology, Food)

You can now create your own selection by clicking “Find” on the top of the list and then selecting a tag from the drop-down.

Click "Find" to filter
Click “Find” to filter

Would you please let me know if you have another tag suggestion or would like to correct a mistake? I know my tagging will not be 100% complete or correct, so your feedback is welcome.

What can you do with these?

– Watch and enjoy

– Use as inspiration for your own intranet launch or promotion – remember to share the result! 🙂

– Let me know when you find a new one or want to add/change tags

– Spread the word (Shortcode bit.ly/QZTCRx – but feel free to use another link shortener)

– Write about them!

My collection has already been featured in several posts:

Noodle (Alexis Rodrigo):  Intranet: Ready, Set, Launch!

Intranetizen (Jonathan Phillips): Intranet launch strategies: an idiot’s guide

TwoHives (Steve Bynghall): Where to find hundreds of intranet screenshots

Worldwide Intranet Challenge (Andrew Wright): Top 5 intranet articles May 2013 (WIC Newsletter)

Thoughtfarmer: 25 creative intranet launch ideas

Platform E2E: Collectie intranet teasers en demo videos (in Dutch)

All very good blogs, so while you are there, please read some other posts as well!

What’s next?
Of course I will keep adding new videos. Next time, I will share some of my takeaways. But if you would like to beat me to that, please be my guest 🙂 !

Oh, and in case you are interested: Here is my collection!

Image courtesy of Michal Marcol at FreeDigitalPhotos.net