On October 5 I participated in IntranetNow, and a wonderful conference it was!
There were plenty of interesting and enjoyable presentations but below are the ones that resonated most with me:
1. An excellent Yammer use case
Baxter Willis of WM Reply shared a great Yammer use case from one of his clients, drinks business Diageo.
Apparently they have an archive of all bottle types, advertising materials, recipes etc. Nobody was really aware of that department, until recently. They are digitizing their content and the archivist posts something interesting on Yammer every day, e.g.
“Did you know that Pimm’s has been associated with Wimbledon from the 1930’s?” accompanying a picture of a nice old newspaper ad proving her point.
This lady is now the toast of the company and her Yammer group is very popular.
I like this because it is another easy way to share knowledge, which would otherwise be hidden in the archive. Posting it on Yammer costs nothing more than 5 or 10 mins a day. It helps the Marketing and Social Media people in their current work by giving them new insights to the company and its history.
The new Smirnoff label is now based on earlier labels throughout time, and this is also caused by this work!
2. How to get feedback from your employees
What I liked about this is that they used a simple but effective approach of lunch sessions, and shared their learnings.
The “let them rant” or “whine and dine” idea resonated with me, as I have also found that sometimes people just want to vent, sometimes not about the intranet itself, but about related things.
In my situation I have heard from several annoyed people who had been handed over a team site due to reorganizations – either because they had a new role and the team site came with it, or because the previous owner had moved on. Someone else’s team site can be quite hard to handle as the setup and especially the permissions are not always documented or intuitive.
I have learned that the best way to help them is to go through their site together, trying to make sense of it (looking at site contents, checking permissions), rather than trying to defend something or taking it personally. 🙂
3. Improving an intranet with no budget
Using simple tools like card sorting, tree testing and talking to users helped her to improve the navigation of the intranet (better labels and better structure) and some of the content.