Reaching beyond the usual suspects

IntranetNowBlogheaderOn October 5 I participated in IntranetNow in London. I presented there, and thought it would be nice to create a write-up in my blog, with some images from my presentation. If you prefer the PowerPoint variety, please check out my presentation on the IntranetNow SlideShare.

What brought this on?

Recently we introduced a new intranet (Publishing and team sites) to the organization.

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A overview of the old (left) and the new situation (right). Lots of changes!

We went from a SharePoint 2007 environment on-prem, to SharePoint Online in the cloud. That alone was a big change.

Our old platform was created 10 years before, when the organization was still very decentralized, and people could do on the platform whatever they wanted (which they did) as long as they did not break it (which they did…sometimes 🙂 ).
The new intranet is strictly governed, as there is now a strong central Security and Compliance team, strong Enterprise Architecture, many Governance Boards and Steering Committees and of course our new landlord Microsoft, and they all tell us what people can do and what not.

Additionally, we went from being one large company to two companies and we reorganized as well.

Challenges

We knew we were going to make a big change, so we secured the help of our “usual suspects”, a small group of people active on Yammer, and a small group of active content owners. They kindly agreed to be our Champions, helping us launch the new intranet to their circles of influence.

However, many of them left the organization during the project, or moved to another job, due to the reorganizations. So we were left with an even smaller group of “usual suspects”.

We tried to make up for it by increasing the communications:

  • Yammer messages and YamJams
  • News articles and Newsletters
  • Webinars with demos and question time
  • Local sessions to inform people
  • Emails to site owners
  • Creating training

But well, you know how it goes:

  • People do not always read or act upon communications
  • People only learn when they have a need, so many people left the learning until they had their new intranet and their new site(s).

So despite our efforts, this is more or less how people reacted when they saw their new tools for the first time:

Chaos wallpaper2.png
Sadly I do not know the creator of this wonderful image, but I have used it anyway since it is the best I could find to depict the response of the audience…

People were confused, did not know where to find their content, how to manage their sites, how to navigate, etc.

Action needed!

Well, if you want to implement a new effective digital workplace, this may not be the best response. So we introduced a new role into the organization: the Adoption Consultant. It is their role to make sure that employees

  • know what the DW is,
  • can use it to their advantage
  • and like it, so they will promote it and help others use it

Within this organization, the DW consists of the Office 365 suite plus a few other tools available for all employees.

So we are currently embedding this process into the organization:

Blog-cycle
The Process
  • There is a UX manager who runs a survey with 1/12 of employees every month, asking for user feedback about all IT tools and services.
    There are other sources for feedback (Yammer, support tickets, etc.) but the survey is the most formal one.
  • He turns the responses into usable data and insights.
  • If something relates to the Digital Workplace, he asks the Adoption Consultants to help with it. They determine which remediation actions need to be taken.
    New functionality will also be handled by the Adoption Consultants, as some projects have the objective to “get the software installed on people’s machines” without thinking beyond that point…
    So they think about whether extensive communication and training sessions are needed, or if a link to the help materials of the vendor is sufficient, or anything in between.
  • By implementing those actions it is expected that the complaints and remarks about this topic will be reduced.

Yeah, interesting picture, but what does that mean in practice?

Users: “I can not find anything on the intranet”

UX Manager: “We have found that “I can not find anything on the intranet” is in the Top 3 of complaints for the past months. Adoption Consultants, would you please look into this”?

Adoption Consultants:  “What does it mean exactly, “I can not find information on the intranet”? Do people not know how to search? Are they looking for information that is not there? Do they not know how to navigate?”
* arrange interviews with a selection of complainers*

Adoption Consultant: After some discussions I think

  • We will need to create a campaign to inform people about the options available in Search.
  • We need to suggest to this department that they properly archive their outdated procedures and provide more meaningful and descriptive titles and tagging for their current content.
  • We need to discuss federating SharePoint Search, as some people appear to be looking for content which lives in our IT service system.

What else have we done so far?

  • We have given “Digital Workplace roadshows” in various locations across the world, explaining what the Digital Workplace is and how people can best use it. These have been received really well.
  • We have started a campaign about the different options of Search, update your profile, etc.
  • We manage a “Digital Workplace” group on Yammer as THE place for discussion. This is really well-used and popular.
  • We have created procedures to communicate consistently about projects that bring new functionality to the organization, using consistent channels (such as that Yammer group).
  • We are working with local focal points as they know more about their specific situation.

What are the results?

As we have only started this role last July, we have not accomplished a reduction in unfavourable feedback from the employee survey. But we have achieved a few things:

  1. Through the roadshows, we have met a number of new enthusiastic content owners, willing to help their circle of influence with the new Digital Workplace
  2. Interviews with colleagues who responded in the survey have revealed unexpected and useful feedback.

And that survey…we will do our best to improve the results over time!

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