The Intranet Treasure Hunt

Treasure Hunt - PongWhen we launched our new intranet at the beginning of 2017, we also set up a Treasure Hunt to make people familiar with the new look and feel and setup. After all, moving to SharePoint Online has been quite a large step from our old SharePoint 2007 environment.

Many intranet folks have talked about doing treasure hunts, but as far as I know nobody has ever explained what they have done in detail, so let me share our recipe.

The ingredients and preparation

  1. A News article to introduce the Treasure Hunt
  2. A News article with clues and a direction to the next place of the hunt
  3. More News articles or intranet pages with clues and directions – as many as you need
  4. Emailaccount of our Founding Father
  5. Autoreply message from Founding Father
  6. Yammer message
  7. A page where people are instructed how to enter their solution
  8. A survey to collect the solutions
  9. The solution: in our case a sentence that people had to create with the clue words
  10. A thank-you page with information about the next steps
  11. Prizes

 The mechanics

A few days after launch, a News article (1) appeared on the new intranet homepage. It explained the treasure hunt and the mechanics. You were to look for clues to the next place and for words that were written in a certain way, e.g. <word>.
The words you would find during your search would form a sentence.

Treasure Hunt Announcement
The first announcement about the Treasure Hunt

The first clue was to find the oldest News post on the intranet. As we had not migrated older News articles that was not so hard to find. The oldest post (2) turned out to be a post written by our Founding Father.  It was full of hope for the future and predicted with remarkable accuracy some inventions we would do later 🙂

Treasure Hunt - all news
It was easy to find the oldest News item!

Of course there was another <word> in his post. At the end he asked to send him an email asking for guidance. As his contact details were on the page (as is the case for all News items) (3) it could be done with the click of a button.

Treasure Hunt Oldest News
This is SharePoint News, slightly different than our own custom News setup, so I can not show you the Author button + email link (but I trust you will get it)

When you sent him the email you received an autoreply (5). He sent you to the “modern watering hole Yammer”, where we were to look for a post from one of our senior management about a certain topic.

Treasure Hunt Email
The email message – I quite liked the “Eternity Leave” that our Comms people came up with 🙂

On Yammer, it was easy to look for that certain person (once you knew how to search) and the message (6) in question. Once again, it contained a <word> or two and a link to the next clue.

Treasure Hunt - Yammer
This Yammer message sent people to the new Policies & Procedures site, where you were asked to follow the IM page for later reference. (When will Yammer have a proper text editor?)

After sending you to a few other important new sites (with <words>) and asking you to follow those pages, the last link led to a page (7) which welcomed you to the Treasure hunt and asked you to

  1. Set your News preferences
  2. Make sure you had uploaded your profile picture
  3. Click on a link
Treasure Hunt- entry page
The last part of the journey

The link led to a survey (8) with two questions:

  • Create a sentence (9) with the <words> you have found. The sentence was one of the company values, so not too hard to compose once you had the words.
  • Describe why you should get the prize. (That was an easy one for me: I said this treasure hunt would not have been possible without me – as I created the pages & survey).
Treasure Hunt Survey
The survey

After clicking Finish you would go to a thank-you page (10) with more information about the publication of the winners.

Treasure Hunt-Thank you page
The Thank-you page – I like to use this with surveys

All in all, by doing the treasure hunt people have been exposed to:

  • Finding News
  • Setting their News preferences
  • Going to Yammer and finding a person’s conversations
  • A number of new sites with important company-wide information
  • Following sites
  • Adding a picture to your profile

This was a very simple setup, but of course you can extend it as you like.

(Disclaimer: I have replicated this on my own tenant in a schematic way. Our real Treasure Hunt looked much better and the texts were created by communication professionals)

BTW, Sadly I did not win any prize as I was part of the organizing committee 😦

The <words>  in my screenshots form a sentence as well…please add it to the comments if you have found it! (again, exclude <word>)

Image courtesy of Pong at FreeDigitalPhotos.net

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2 thoughts on “The Intranet Treasure Hunt

    • Ellen van Aken January 7, 2018 / 5:47 pm

      Hi Shawn, thank you! It shows that creating a treasure hunt is an art in itself – I forgot to say you can shuffle the words around :-). A healthy 2018 to you as well!

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