Blogging by senior management appears to be an ongoing struggle. I wrote about it earlier and remarked that it is not for everyone.
In my opinion, key success factors are:
- You need to like doing it. It will cost a lot of time and effort, and if you do not like to spend that on writing, you’d better use your time in another way.
- You need to add something new to the mix, something your employees have not already heard several times through your official channels.
Last week, I came across two other articles about executive blogging.
Do not blog if you do not know where you are going
Erika Parker posted “Executive Blogs: 7 Signs You Should Just Say No “