Why this executive liked online meetings

AshtrayDuring one of the workshops at Intranet Reloaded in Berlin  we talked about how to motivate people to use their digital workplace. What really triggers them to change their working habits?

I remembered an example from when we were rolling out Microsoft Live Meeting (yes, this definitely was some time ago 🙂 ).
Our senior managers were flying across the globe all the time for face-to-face meeting, and we wanted to save the business time and money by providing an online alternative.

One of our vice-presidents had a “monthly results” meeting every month with about 25 country managers. They all had to turn up at Head Office for few hours each month, to discuss their financial and market results.
I talked to him and his assistant about the options and if they were interested to give it a try. Of course our team could help them with the first meetings, so they did not have to test this alone. Both he and his assistant liked the idea so we ran a few tests to make them more comfortable.

On the “first monthly meeting new style” I sat with him during the first few sessions to make sure everything was running smoothly, also on the other side of the line.
After the first two meetings had gone successfully he lit up a cigarette.
He leaned back with a big smile on his face and said: “I love this. Finally I can have a smoke during these meetings”.

You see, we had just banned smoking in the workplace. (Did I mention this was some time ago:-)? ). The only room where he was still allowed to smoke was his personal office. Nobody dared to forbid it there.

There’s all kinds of motivation to change behaviour. This was an unexpected one and if I had not been there, I would still think that saving time and money would have been his only incentives…

Image courtesy of Mister GC at FreeDigitalPhotos.net

 

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