I generally suggest them to measure the readability of their news articles first, using the Flesch Reading Ease test. Especially in multinational companies it is extremely important to write in a simple style. You want to reach all employees, including those who are not too fluent in English. And all too often, I find that corporate texts are simply too complicated!
I have recently written a guest blog on this topic on Wedge’s Kilobox Communiqué, suggesting various ways to make your corporate (and other) content easy to read for a diverse audience.
The Flesch Reading Ease test is an easy tool to measure readability. Since I discovered it, I have been fascinated by tools that apply “hard” mathematics to “soft” language, and come up with something useful! I have found several tools that “do something” with your text. Some give your text a numerical score, others provide other insight in your use of language, or they convert your texts. There is a small collection on Scoop.it, for your learning and amusement. A few highlights:
- Online Utility’s Readability Calculator. This tool calculates various Readability scores.
- Emotional Marketing Value Headline Analyzer. This checks your headline for Emotional Value, and whether it is mostly Intellectual, Empathetic or Spiritual.
- Ad Speak Calculator. This measures the number of clichés and advertising words in your text.
- Yoda-Speak Generator. OK, this is definitely one for amusement! 🙂
If you have any other suggestions for my collection, fun or serious, please let me know!