We have all been talking about using video’s ON your intranet, but what about video’s ABOUT intranet? After seeing a very good intranet teaser recently, I thought I’d collect a few more for you.
I have used the search words “intranet launch” and “intranet teaser”. These allowed me to focus on video’s used at (re)launch.
Some observations from my “research”:
- There appear to be three main categories:
- Teasers, giving a sneak preview of a new solution that will solve all your problems. These are often completely unintelligible for someone outside the organization in question, they are generally professionally made and uploaded by the creating agency. I think they want to advertise their skills more than anything else. And they hardly show any intranet page.
- Demo’s, giving an overview of functionality, managing content etc. These generally show parts of the intranet and are often created in-house (using a simple tool like a recorded web conference or screencast software).
- A blend of the two.
- The date of upload does not give much information about the date of creation. At least I hope so, since some recently uploaded video’s look rather outdated.
- There is a large variety in subjects, approach and style, but if there is one popular theme it is “science fiction” (think Star Wars, galaxies, robots etc.)
- Most of them promise the solution to common functional issues, like “no more different versions of documents”, “easier to find colleagues” but surprisingly few focus on real business value.
Some of the more noteworthy, in my opinion, are the following:
Usually intranets focus on communication and employee productivity. So it was a nice surprise to learn that this intranet is “doing its part to make DBS a fun place to work”. Picture sharing is also a more important feature than I have seen before, especially for a bank! Note: Unfortunately, this video has since been removed from the internet.
Boyband JLS introduce an intranet for an unknown organization. It looks as if someone had an impromptu idea and just followed up on it…and the boys happily went along.
The new intranet video for Pierre & Vacances/Center Parcs groups contains a lot of obscure animation, but it has such a happy feeling about it that it made me smile. Well, this is a holiday company, so that is very suitable!
I was really intrigued by this one. It has a rather spacey animated intro, then switches to a traditional “talking head” video with the CEO. The executive has a very modern message: Global Container Terminals has a new social intranet, the name has been determined by contest, and he announces the winner. But he is sitting in a rather outdated office with some very interesting accessories – what is that worn wooden box doing there, or did he forget to remove his suitcase from his desk? Whose are those pictures? I had to watch it 3 times: the first time to watch the CEO, the second time to watch his office, and a third time to hear the message. See it here!
(If there is any learning from this video it is: “remove all visual distractions if you want to focus on the spoken message”…)
And this is the one that started this all. Some people think it is over-the-top, but if your company is called MAN Diesel and Turbo, you make heavy engines and your intranet is called Atlas, you do not feature pink glazed cupcakes or white fluffy rabbits in your intranet teaser. Instead, you show molten metal, welding sparks, powerful words and add heavy music. I think it is brilliant!
This is my list. Do you know any intranet launch/introduction video’s or teasers that should be added to the collection? Please let me know!